Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends .
The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031.
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**Segments**
The global men's underwear market is segmented based on product type, distribution channel, and geography. By product type, the market is categorized into boxers, briefs, trunks, and others. Boxers are loose-fitting underwear with an elastic waistband, while briefs are snug-fitting with an elastic waistband and minimal coverage. Trunks are a hybrid of boxers and briefs, offering a snug fit with short legs. The ""others"" category includes various styles such as boxer briefs, thongs, and jockstraps. In terms of distribution channel, the market is divided into online retail, offline retail, and others. The online retail segment is experiencing significant growth due to the increasing popularity of e-commerce platforms. Offline retail includes department stores, specialty stores, and supermarkets.
**Market Players**
- Fruit of the Loom
- Hanesbrands Inc.
- Calvin Klein
- Emporio Armani
- Jockey International
- Tommy John
- Ralph Lauren Corporation
- 2(X)IST
- SAXX Underwear Co.
- Adidas
The global men's underwear market is witnessing several trends that are shaping its growth trajectory. One of the key trends is the growing demand for premium and designer underwear among men. Brands like Calvin Klein, Emporio Armani, and Tommy John are capitalizing on this trend by offering high-end, fashionable underwear options. Another trend driving market growth is the increasing focus on sustainability and eco-friendly materials. Consumers are becoming more conscious of the environmental impact of their purchases, leading to a rise in demand for organic cotton and bamboo underwear.
Several factors are driving the growth of the global men's underwear market. The increasing awareness about personal hygiene and grooming among men is a significant growth driver. As men become more conscious of their appearance and overall well-being, the demand for high-quality underwear is on the rise. Additionally, the expanding e-commerce sector is boosting market growth by providing consumers with a convenient platform to purchase underwear online. The convenience of online shopping, coupled with a wide range of product options, is driving the market's growth.
Despite the positive growth outlook, the global men's underwear market faces some challenges. One of the primary challenges is the intense competition among market players. With numerous brands vying for market share, companies must differentiate themselves through innovative product offerings and effective marketing strategies. Additionally, the fluctuating prices of raw materials, such as cotton and synthetic fibers, pose a challenge to manufacturers in terms of production costs and profit margins. Economic uncertainties and changing consumer preferences also present challenges to the market's growth.
In conclusion, the global men's underwear market is witnessing steady growth driven by evolving consumer preferences, e-commerce expansion, and a focus on sustainability. Market players are innovating their product offerings to cater to the growing demand for premium and eco-friendly underwear. However, competition and cost pressures remain key challenges for the market. To succeed in this competitive landscape, companies need to stay abreast of market trends, invest in product innovation, and adapt to changing consumer behavior.
The report provides insights on the following pointers:
- Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
- Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.
TABLE OF CONTENTS
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Research Methodology
Part 04: Market Landscape
Part 05: Pipeline Analysis
Part 06: Market Sizing
Part 07: Five Forces Analysis
Part 08: Market Segmentation
Part 09: Customer Landscape
Part 10: Regional Landscape
Part 11: Decision Framework
Part 12: Drivers and Challenges
Part 13: Market Trends
Part 14: Vendor Landscape
Part 15: Vendor Analysis
Part 16: Appendix
Countries Studied:
- North America (Argentina, Brazil, copyright, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
- Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
- Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
- Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
Objectives of the Report
- To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
- To estimate the market shares of major segments of the Men’s Underwear
- To showcase the development of the Men’s Underwear market in different parts of the world.
- To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
- To offer precise and useful details about factors affecting the growth of the Men’s Underwear
- To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.
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